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Upgrade your everyday. Duravit’s claim is an honest promise. The bathroom is one of the most intimate spaces in daily life, and Duravit has been devoted to it with genuine care for nearly 200 years. The craft, the material quality, the product design — all of it earned. The visual identity had simply not kept pace with what the brand had become.

As Creative Director at Meiré und Meiré, I led the redesign in close collaboration with a small, but ambitioned Duravit team, bringing the identity forward with the care a brand of this legacy deserves.

Since 1937, the woodgrouse has carried Duravit’s identity into the world. Introduced as a greeting from the Black Forest, where the brand was founded in 1817 and where the bird itself, increasingly rare, still lives. The sentiment was always right. The execution had simply drifted too far into abstraction to do it justice anymore. Most people saw a shape. Few saw a bird.

We brought it back into focus: sleeker, more confident, more readable as what it actually is. And this time, the bird does more than sit on a logo. It anchors a broader narrative. One of home, of regional rootedness, of environmental responsibility and social commitment in the area Duravit has called home for two centuries. A symbol that finally carries the weight it always deserved.

With the woodgrouse back in fighting shape, it earns its place as a standalone mark. Strong enough to anchor a store sign or a campaign visual on its own, as long as the wordmark isn’t far away to close the loop. And the wordmark, significantly refined, is more than ready for that responsibility: on facades, on product, on merch, in every context the old version couldn’t quite hold.

The London retail store puts it all to the test — and makes a convincing case.

DuraSans had served as Duravit’s house typeface for years and had done its job. But a brand ready to move forward needed type that could move with it.

We commissioned Yassin Baggar and Anton Koovit of Fatype to develop DuraNext — a bespoke type family that builds on what came before while leaving plenty of room for what comes next.

Some of the quirky details that gave DuraSans its character are still there, just recalibrated. Subtle enough to let the typeface breathe across interfaces and longer-form content, present enough to keep things interesting. The pointed edges of the redesigned logo find their way into the letterforms too, threading a quiet visual logic through the whole system.

The digital applications put every decision to the test — and every one holds up. The blue commands attention. DuraNext, cleaner than its predecessor, gives space to what matters: product, story, experience. A brand ready for every screen it lands on.

A logo is a promise. In brochures and corporate presentations — sustained attention, complex content, real environments — the system has to deliver on it. This is where it shows what it’s actually made of.