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We already carry our lives on our phones. Banking, boarding passes, health data, keys. The one thing conspicuously absent has been identity itself — the kind that actually counts. That’s what the European Digital Identity Wallet changes. A secure digital identity for every EU citizen: usable across all 27 member states, self-sovereign, and built to the highest standards of privacy and security. Mobile applications and even more, a foundational piece of European digital infrastructure.

Germany’s implementation is led by SPRIND, the Federal Agency for Disruptive Innovation — an organisation Meiré und Meiré has worked with since its founding. When SPRIND was tasked with bringing the EUDI Wallet to life at a national level, that relationship brought us into one of the most consequential digital projects Germany has undertaken.

As Creative Director at Meiré und Meiré, I led the development of multiple visual identities within this initiative, starting with the project identity that sets the stage for everything to follow.

The brandmark starts with a single abstracted wallet — credentials gathered, stacked, folded into one form. Multiplied along a circular path, it becomes a Wallet Star: many distinct wallets converging around a shared standard. The shape carries a quiet European resonance while remaining radically simple and immediately legible. Openness, interoperability, and the full logic of the ecosystem. Visible at a glance.

“EUDI Wallet” anchors the project within the European Union Digital Identity initiative. The “DE” tag identifies the German implementation — precisely enough to be clear, open enough to travel. As other countries build their own implementations, the same brand structure could follow. Confident, functional, and built for the collaborative European framework it is helping to shape.

The wallet star was always going to need to move. For the 3D sequences that introduce and animate the identity, we partnered with Daisy Chain, a London-based motion studio whose instinct for the conceptually precise and the visually surprising made them the right creative partner.

The result is a set of sequences built directly from the logo — credentials scattering, folding, snapping into wallet forms, multiplying into the star. They function as hero visuals, animated loops, intros and outros, or cropped into backgrounds for messaging. Luminous, dimensionally rich, and carrying the full conceptual weight of the project in every frame.

Dynamic enough to convey the scale of what’s being built. Trustworthy enough to represent a piece of national infrastructure.

The typographic system is built around EUDI Diatype — a customised version of ABC Dinamo's Diatype, warm yet precise, equally at home in expressive headlines and small-scale detail. Three cuts, each with a clear role: Wide Semibold for presence and expression, Regular and Bold for hierarchy and body text, Semi-Mono for the fine-grained and technical. Disciplined, flexible, and designed to hold across every context the project demands.

The system starts with a neutral foundation. A softened black and pure white that reduce eye strain without sacrificing contrast, paired with three grays for hierarchy and structure. Everything is calibrated to let the gradient do its work.

The EUDI Wallet gradient — green, blue, and lavender flowing with subtle depth and dimensionality — is directly connected to the visual world of the 3D brandmark. Luminous, airy, and forward-looking without announcing itself as such.

Secondary solid tones step in when the gradient isn’t the right fit: for clean backgrounds, presentation charts, and interface elements where quiet support is what’s needed.