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Fürstenberg has been devoted to porcelain since 1747. A living craft, still practised with the same obsessive attention to the things most people never notice. The weight of a cup. The precise white of the glaze. The mastery of making porcelain exceptionally thin — a technical achievement few manufacturers can match.

Together with Kerstin-Anna Berger and Katharina Netz at Meiré und Meiré, I developed the brand redesign for one of Europe’s oldest and most quietly distinguished porcelain manufacturers. Refining an identity that carries nearly three centuries of expertise with ease. And the confidence to keep moving forward. Porcelain for people who understand that the finest things are felt before they’re explained.

Some redesign processes demand a full exploration of the field. For Fürstenberg, this meant testing every direction: radical simplification, formal reduction, a complete rethinking. Through this process, one route proved most enduring — the underlying architecture of the mark: the crowned F monogram, the name in capitals, the year 1747. A structure with real substance, capable of carrying refinement, precision, and renewed presence.

The monogram was drawn by Florian Littke, who translated the idea into an F of rare economy: calligraphic in its gesture, graphic in its discipline. A sweep with genuine momentum, free of ornament and stroke contrast, arriving at something that feels both inevitable and new. The crown, redrawn in the same formal language as the monogram and the wordmark, settles into the composition rather than hovering above it. The wordmark shares the formal DNA of ABC Solar, round forms and straight-edged precision in equal measure. A geometry that quietly mirrors what Fürstenberg does in porcelain: mastering the forms that the material makes hardest.

ABC Solar shares the formal vocabulary of the drawn wordmark. The same considered balance of round and straight that defines Fürstenberg porcelain at its most precise. Its role as primary typeface follows naturally from that proximity.

Brunel from Commercial Type carries what the logo willingly relinquished: high stroke contrast and typographic elegance now living fully in the communication, replacing the cool neutrality of the Univers with something more characterful and alive.

The new system reveals itself most fully in the digital, moving through interfaces with a fluency and charm that feels specific to Fürstenberg.