
Brand Identity and Art Direction for One of Germany’s Leading Financial Platforms
Visual Identity
Creative Direction
Art Direction
Information Design
Digital Design
As an independent trading platform, Onvista equips users to make, execute and monitor their market decisions with confidence. By delivering up-to-the-minute news and real-time data, it helps users pinpoint and deploy the financial instruments that best suit their strategy.
As Creative Director at Meiré und Meiré, I contributed to the conceptual and creative foundation of the rebrand. I set the direction for logo, colour system, typography, and the visual language of the new platform before handing the baton to an exceptional team who took the implementation to a level of depth and precision that this kind of platform demands.
The imagery was shot by photographer Özgür Albayrak — atmospheric, situational portraits of people finding clarity with Onvista. Art Directed by Meiré und Meiré with the kind of precision that ensures the brand palette lives naturally in every scene, never looking placed.


As an independent trading platform, Onvista equips users to make, execute and monitor their market decisions with confidence. By delivering up-to-the-minute news and real-time data, it helps users pinpoint and deploy the financial instruments that best suit their strategy.
Our comprehensive rebrand – spanning logo, color system, typography and an entirely new web platform – also redefined Onvista’s imagery. We captured atmospheric, situational portraits of people finding clarity with Onvista, achieved through meticulous model casting, location scouting, styling and lighting. Onvista’s interface integrates seamlessly into real contexts, its precision-graded palette reinforcing the promise of clear, independent insight.



As an independent trading platform, Onvista equips users to make, execute and monitor their market decisions with confidence. By delivering up-to-the-minute news and real-time data, it helps users pinpoint and deploy the financial instruments that best suit their strategy.
Our comprehensive rebrand – spanning logo, color system, typography and an entirely new web platform – also redefined Onvista’s imagery. We captured atmospheric, situational portraits of people finding clarity with Onvista, achieved through meticulous model casting, location scouting, styling and lighting. Onvista’s interface integrates seamlessly into real contexts, its precision-graded palette reinforcing the promise of clear, independent insight.







Meiré und Meiré
Creative Direction Branding
Benedikt Krusel, Fabian Huber
Creative Direction Imagery
Kerstin-Anna Berger
Digital
Client Lead
Philipp Figge
Partners
Photography