
Back to its Roots: A 500m² Flagship Store in Rimowa’s hometown, Cologne. Right next to the majestic Cologne Cathedral.
Creative Direction
Spatial Design
Retail Design
Visual Merchandising

© Simon Menges and Nino Tugushi
In 1898, Paul Morszeck opened a small saddlery in Bechergasse 16. Less than 500 metres from where this store now stands. The distance is short. The journey between then and now is not.
The new Cologne flagship occupies a historic building facing the Cathedral — the heart of the city Rimowa has never left. Today, more than 440 people in Cologne continue what Morszeck began: precision craft, evolving technology, the same uncompromising standard. The store makes this continuity tangible. A space to encounter the genesis of each object, the logic of its making, the beauty of its material.
Conceived at Meiré und Meiré with Executive CD Architecture Simon Schmolling, CD Architecture Stefan Rinnebach, CD Scenography Valentina Boneva, Senior Designers Teresa Becker and Hans von Bülow, Client Leads Philipp Züllich and Philipp Figge, and Brand Management by Anabel Buhles — in close collaboration with Rimowa’s Director Architecture Mynor Turcios and Global Visual Merchandising Director Lorenzo Garizio in Paris.

© Simon Menges and Nino Tugushi
01Traces of Origin
The Rimowa Archive, also based in Cologne, enters the store as a living element. Historic pieces displayed as they arrived: with their patina, their stickers, their particular age. A reminder that endurance is its own form of design.


© Simon Menges and Nino Tugushi
02Cologne Bridge Green
The store’s key colour was not invented. It was found. Cologne Bridge Green, the patina-hued chromium oxide tone Konrad Adenauer chose for the city’s Rhine bridges. A colour that belongs to Cologne long before it belongs to any brand. Here, it anchors the space and ties it to the city beyond its walls.




© Simon Menges and Nino Tugushi
03Motion as a Display Principle
The Highlight Presenter tables carry a specific memory. Their form reinterprets the propeller of the Junkers F13, the aircraft whose aluminium fuselage gave Rimowa its signature grooves. Mounted to the store’s columns, they swivel through space.


© Simon Menges and Nino Tugushi
04A Continuous Flow
A signature rail traverses the entire store — carrying products above visitors’ heads, from floor to floor and back. Drawn from the logic of Rimowa’s own Cologne factory, it makes the boundary between workshop and showroom disappear. Production and presentation, in permanent, quiet motion.

05Visual Merchandising
Since the late 1960s, an estimated 3,000 to 4,000 ring-necked parakeets have made Cologne their own. Drawn by the mild Rhine climate, the shelter of tall riverside trees, the particular rhythm of urban life. They gather at dusk along the river, a flash of tropical green against the city’s sky. Locals know them. Visitors stop for them. They belong to Cologne the way the Cathedral does — unmistakably, and on their own terms.
For the flagship store’s main window facing Roncalliplatz, they offered a natural point of departure.

Three kinetic pieces reinterpret the parakeets’ flight through slowly rotating structures. Balanced, deliberate, hypnotic. Their bases also serve as product displays. Elegantly crafted birds in the store’s signature soft green accompany the installation, the flock caught mid-passage toward the square beyond.
The movement traces the effortless rhythm of birds in formation: control and spontaneity held in precise tension. Drawing from a lineage of motion-led art, translated into Rimowa’s material language and characteristic restraint. A choreography that captures something essential about the brand — and something equally essential about this city.


© Simon Menges and Nino Tugushi
MEIRÉ UND MEIRÉ
Creative
Executive CD Architecture:
Simon Schmolling
CD Architecture:
Stefan Rinnebach
CD Branding:
Fabian Huber
CD Scenography:
Valentina Boneva
Senior Designer
3D Brand Experience:
Teresa Becker
Hans von Bülow
Concept Visuals:
Max Jannusch
Client Lead
Philipp Züllich, Philipp Figge
Brand Management
Anabel Buhles
Rimowa
Clients
Director Architecture:
Mynor Turcios
Global Visual Merchandising Director:
Lorenzo Garizio
Architecture & Design Project Manager:
Chiara Cioffi
Partners
Local architect services and permit application
Nübold Architekten
Construction design, bill of quantities and tendering, project management
Th3 Standard
General contractor
Drycon
Technical design, implementation of rail system
F-Punkt
Kinetic sculptures and flock of birds
MKT engineering
Photographers
Simon Menges and Nino Tugushi